Marketing Ch 6 Distribution

Front

Many companies carefully think through distribution of new products before it becomes a problem.

Back

False

Front

For many products, having the right channels in place is the difference between modest and outstanding success in the market.

Back

True

Front

Products that are branded well and promoted effectively don’t need distribution channels.

Back

False

Front

Channel distributors come under the “Price” heading of the 4 Ps of the classic marketing mix.

Back

False

Front

One of two strategic questions a company must answer about how they will distribute their products to the market is, “How much are customers willing to pay for my product?”

Back

False

Front

In most cases, a distribution channel is an intermediary between a manufacturer and the customers who buy its products.

Back

True

Front

A direct distribution channel involves using third-party intermediaries to sell or handle a brand’s products.

Back

False

Front

An advantage of using direct channels that provide total control is assuming little of the financial risk in how products are distributed.

Back

False

Front

Which of the following is an example of a distribution channel a company might use to get its products to market? An online retailer, like Amazon; A traditional retailer, like Walmart, Target, or Costco; A team of sales representatives; All of these are channels

Back

All of these are channels

Front

Distribution channels usually perform all but which of the following functions?
Source goods customers need,
Place goods where customers want to buy them,
Have goods available when customers are ready to buy them

Back

Manufacture goods to sell to customers