Understanding Rhetorical Appeals Flashcard

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What are rhetorical appeals?

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Rhetorical appeals are persuasive strategies used in writing and speaking to convince an audience. The three main types are ethos, pathos, and logos.

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Define Ethos.

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Ethos is a rhetorical appeal that focuses on the credibility and character of the speaker or writer. It aims to establish trust with the audience.

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Define Pathos.

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Pathos is a rhetorical appeal that seeks to evoke emotions in the audience, aiming to persuade them through feelings.

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Define Logos.

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Logos is a rhetorical appeal that uses logic, reasoning, and evidence to persuade an audience.

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What is an example of Ethos?

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A political candidate sharing their personal story of overcoming challenges to connect with voters.

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What is an example of Pathos?

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An advertisement showing a sad animal in need of a home to evoke sympathy and encourage adoption.

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What is an example of Logos?

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A lawyer presenting statistical evidence and logical arguments to support their case in court.

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How does Ethos build trust?

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Ethos builds trust by demonstrating the speaker's expertise, experience, and moral character.

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Why is Pathos effective in persuasion?

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Pathos is effective because it connects with the audience's emotions, making them more likely to respond positively.

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What role does Logos play in arguments?

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Logos plays a crucial role in arguments by providing logical reasoning and factual evidence to support claims.