Ethos pathos logos

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It is used to convince the audience of the trustworthiness of the speaker or source.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to persuade the audience by eliciting feelings such as pity, fear, or joy.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

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Example of Ethos in advertising?

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Using a celebrity like Cardi B in a commercial to promote a product.

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Example of Pathos in advertising?

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A commercial that makes you laugh or feel sad to connect emotionally with the audience.

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What does it mean to persuade?

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To convince someone of something or to change their beliefs or actions.

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How does Ethos build trust?

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By demonstrating the speaker's credibility, expertise, or moral character.

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How does Pathos influence decisions?

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By appealing to the audience's emotions, making them more likely to respond positively.

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How does Logos support arguments?

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By providing logical reasoning, facts, and evidence to back up claims.

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What is an example of a logical argument?

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If all humans are mortal, and Socrates is a human, then Socrates is mortal.