Marketing Information Management

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What is a common function of marketing-information management systems?

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Data gathering

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What is Marketing-information management system?

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An organized way of continuously gathering, sorting, analyzing, evaluating, and distributing marketing information.

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What are the four major components of (MIM) Marketing-Information-Management? Options: Internal Reports, Marketing Intelligence, Marketing Research, Marketing Data Support system, Data Processing, Marketing Research, Marketing Data Support system, Marketing Intelligence, Information reporting, Information distribution, Marketing Data Support system

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Internal Reports, Marketing Intelligence, Marketing Research, Marketing Data Support system

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How does the Global Positioning systems Facilitate MIM?

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It helps companies understand who is making the buying decisions.

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What does the customer relationship management system do?

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Computerized databases to sort and organize information about customers’ purchases, brand preferences and dollar amount spent.

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Which one is not a common function of Marketing-Information management systems? Options: Data processing, Data gathering, Information analysis, Information reporting

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Information analysis

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Maintaining and utilizing an effective marketing-information management system can help reach your companies goals/objectives.

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True

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Using the Marketing-Information management system will not help a company develop a competitive advantage in the marketplace.

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False