Filming a commercial

Front

If you were asked to make a commercial for a client, you should
1. Get to know the ____________ and what they need.

Back

client

Front

If you were asked to make a commercial for a client, you should learn why your client is passionate about their ________.

Back

product

Front

If you were asked to make a commercial for a client, you should read the company’s ________ statement and learn about how they want to grow and what differentiates them from their competitors.

Back

mission

Front

If you were asked to make a commercial for a client, you should get to know the company's____________ audience.

Back

target

Front

If you were asked to make a commercial for a client, you should get to know the company's ___________.

Back

brand

Front

During pre-production, you write a script and create a ______________

Back

storyboard

Front

A good shoot starts with a detailed ______sheet that tells everyone in the production company where they need to be throughout the day and when.

Back

call

Front

Get the most important shots ______, so no matter what happens later in the day, you or your video editor will have the footage you need in order to edit it into an effective commercial.

Back

first

Front

During post production, it's a good idea to send a _______ cut to the client so you won't to get too far into the edit only to find you are going in the wrong direction

Back

rough

Front

If your client wants their commercial in different sizes for different social media channels, you can use the auto ________ tool to easily create the commercial to appropriate social media aspect ratios.

Back

reframe