Marketing Final

Front

Which of the following best defines needs, wants and demands?

Back

Needs are states of felt deprivation, wants are needs shaped by culture and personality and demands are wants backed buying power.

Front

Focusing more on specific products than on the benefits and experiences they provide is called

Back

marketing myopia

Front

What do market offerings include?

Back

Products, services, solutions, and experiences designed to satisfy needs or wants.

Front

Brand _________ is when a brand moves or stretches into a different marketing space.

Back

extension

Front

Customer Relationship Management (CRM) is primarily concerned with acquiring new customers and does not focus on engaging and growing existing customer's expectations. True or False?

Back

False

Front

Customer ____________ is based solely on the quality of the product, not on how well the product meets or exceeds the customer's expectations.

Back

satisfaction

Front

Companies use digital technologies, including social media and mobile apps, to foster direct and continuous customer involvement in shaping brand conversions, experiences and community. True or False?

Back

True

Front

Collaborations of two non-related brands is also called.

Back

Co-Branding

Front

The image is an example of which of the following branding strategies: Co-Branding, Mixed Branding, Brand Extension, Rebranding?

Back

Rebranding

Front

Which is NOT one of the 4 Core Market Offerings? Products, Services, Experiences, Social Media Platforms

Back

Social Media Platforms