Marketing Final
Flashcard
•
Business
•
9th - 12th Grade
•
Practice Problem
•
Hard
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29 questions
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1.
FLASHCARD QUESTION
Front
Which of the following best defines needs, wants and demands?
Back
Needs are states of felt deprivation, wants are needs shaped by culture and personality and demands are wants backed buying power.
2.
FLASHCARD QUESTION
Front
Focusing more on specific products than on the benefits and experiences they provide is called
Back
marketing myopia
3.
FLASHCARD QUESTION
Front
What do market offerings include?
Back
Products, services, solutions, and experiences designed to satisfy needs or wants.
4.
FLASHCARD QUESTION
Front
Brand _________ is when a brand moves or stretches into a different marketing space.
Back
extension
5.
FLASHCARD QUESTION
Front
Customer Relationship Management (CRM) is primarily concerned with acquiring new customers and does not focus on engaging and growing existing customer's expectations. True or False?
Back
False
6.
FLASHCARD QUESTION
Front
Customer ____________ is based solely on the quality of the product, not on how well the product meets or exceeds the customer's expectations.
Back
satisfaction
7.
FLASHCARD QUESTION
Front
Companies use digital technologies, including social media and mobile apps, to foster direct and continuous customer involvement in shaping brand conversions, experiences and community. True or False?
Back
True
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