Advertising media that uses sight, sound, motion, and color to send advertising messages

Advertising Flashcard

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1.
FLASHCARD QUESTION
Front
Back
Television
2.
FLASHCARD QUESTION
Front
A Billboard is an example of: print media, Transit Ad, broadcast media, online media
Back
print media
3.
FLASHCARD QUESTION
Front
Marketers must decide which type of media will most effectively convey their message for the least amount of __________
Back
Money
4.
FLASHCARD QUESTION
Front
The instrument used or source of communication that businesses use to send a message is known as:
Back
Media/Medium
5.
FLASHCARD QUESTION
Front
Fonts on a billboard should be easy to __________.
Back
Read/see
6.
FLASHCARD QUESTION
Front
This broadcast medium is capable of reaching 90% of the market, can be highly segmented based on demographics, & costs much less than television ads.
Back
Radio
7.
FLASHCARD QUESTION
Front
Ads in this form of print media are more expensive and take longer to produce than newspaper ads, but have a longer lifespan and may reach a more specific target audience than newspaper.
Back
Magazine
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