Advertising  Flashcard

Advertising Flashcard

Assessment

Flashcard

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Hard

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27 questions

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1.

FLASHCARD QUESTION

Front

Advertising media that uses sight, sound, motion, and color to send advertising messages

Back

Television

2.

FLASHCARD QUESTION

Front

A Billboard is an example of: print media, Transit Ad, broadcast media, online media

Back

print media

3.

FLASHCARD QUESTION

Front

Marketers must decide which type of media will most effectively convey their message for the least amount of __________

Back

Money

4.

FLASHCARD QUESTION

Front

The instrument used or source  of communication that businesses use to send a message is known as:

Back

Media/Medium

5.

FLASHCARD QUESTION

Front

Fonts on a billboard should be easy to __________.

Back

Read/see

6.

FLASHCARD QUESTION

Front

This broadcast medium is capable of reaching 90% of the market, can be highly segmented based on demographics, & costs much less than television ads.

Back

Radio

7.

FLASHCARD QUESTION

Front

Ads in this form of print media are more expensive and take longer to produce than newspaper ads, but have a longer lifespan and may reach a more specific target audience than newspaper.

Back

Magazine

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