Upshaw's Review

Front

What are the traditional four P's of marketing?

Back

Product, Price, Place, Promotion

Front

According to the text, the perception your target audience has of your product is known as:

Back

Positioning

Front

Which element of the marketing mix involves how you sell and distribute your product?

Back

Place

Front

What does the "place" in the marketing mix refer to?

Back

Distribution strategy of the product

Front

In what section of your marketing plan would you plan the message you want to use to promote your product?

Back

Promotion Strategy

Front

Which of the following is NOT a category typically included in the promotion section of a marketing plan? Advertising, Public Relations and Publicity, Direct Marketing, Financial Analysis

Back

Financial Analysis

Front

What is the key message highlighted in the pricing strategy example of the seafood dinner entree?

Back

Quality and value matter more than low pricing.

Front

How does the text suggest customers perceive a product's value based on its price?

Back

Price communicates value to consumers

Front

Which element of the marketing mix involves the strategic use of your product's packaging and warranties?

Back

Product

Front

What important factor does packaging play in marketing strategy, according to the text?

Back

Packaging must convey the product's message quickly