Sports Marketing Final

Front

When a company uses one of its established brand names on a new product.

Back

Brand Extension

Front

Lifestyle, attitudes, personality

Back

Psychographics

Front

The portion of the market the company has claim over

Back

Market Share

Front

Exclusive right granted for an invention

Back

patent

Front

There are this many sporting categories

Back

4

Front

Demand for a product that is not affected by change in price

Back

Inelastic

Front

Age, Gender, Income Level

Back

demographics

Front

Fictional animate object that is used to promote a product (i.e. Tony the Tiger)

Back

Trade Character

Front

Blending of advertising, sales promotion, publicity, and personal selling.

Back

Promotional Mix

Front

Breaking up a market into small sections

Back

Segmenting