Business Management Final

Front

True or False: A Marketing plan is a group of consumers a company aims its products at

Back

False

Front

True or False: Push Marketing is a company's market position and successful strategies

Back

False

Front

True or False: a USP is a factor that differentiates a product from competitors

Back

True

Front

True or False: Pricing and Position Strategy is pricing products based on competitors and positioning

Back

True

Front

True or False: An example of retention strategy is perception among customers.

Back

False

Front

True or False: Promotion Strategy includes advertising, personal selling, sales promotions, direct marketing, internet marketing, and public relations

Back

True

Front

Path a product takes from manufacturer to consumer

Back

Channels of Distribution

Front

Taking products to customers (e.g. negotiating with retailers)

Back

Push Marketing

Front

Attracting customers through mass media promotions and sales promotions

Back

Pull Marketing

Front

Comprehensive plan to advertise a target market

Back

Marketing plan