MKTNG

MKTNG

Assessment

Flashcard

Other

9th Grade

Hard

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100 questions

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1.

FLASHCARD QUESTION

Front

What effect do some environmental laws have on businesses?

Back

Increase operating costs

2.

FLASHCARD QUESTION

Front

The purpose of customs regulations is to

Back

control the flow of goods into and out of the country.

3.

FLASHCARD QUESTION

Front

Walmart, Domino's, and Avis Rent-a-Car are examples of

Back

retailers.

4.

FLASHCARD QUESTION

Front

One common barrier to the use of technology in channel management is

Back

companies' refusal to implement new tools.

5.

FLASHCARD QUESTION

Front

When a channel leader requires another channel member to purchase and use an expensive electronic data interchange system in order to maintain its position in the distribution chain, the channel leader is engaging in the unethical practice of

Back

coercion.

6.

FLASHCARD QUESTION

Front

One reason a channel of distribution that has strong leadership is often able to avoid conflict within the channel is because the leader has the

Back

authority to demand cooperation.

7.

FLASHCARD QUESTION

Front

Which of the following is an example of an affinity partnership: A restaurant gives discounts to those who join its rewards program. An airline offers frequent flyer miles to travelers. A credit card company offers cards with sports teams' logos. A bank pays to have its name on a local concert venue.

Back

A credit card company offers cards with sports teams' logos.

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