MKTNG

Flashcard
•
Other
•
9th Grade
•
Hard
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100 questions
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1.
FLASHCARD QUESTION
Front
What effect do some environmental laws have on businesses?
Back
Increase operating costs
2.
FLASHCARD QUESTION
Front
The purpose of customs regulations is to
Back
control the flow of goods into and out of the country.
3.
FLASHCARD QUESTION
Front
Walmart, Domino's, and Avis Rent-a-Car are examples of
Back
retailers.
4.
FLASHCARD QUESTION
Front
One common barrier to the use of technology in channel management is
Back
companies' refusal to implement new tools.
5.
FLASHCARD QUESTION
Front
When a channel leader requires another channel member to purchase and use an expensive electronic data interchange system in order to maintain its position in the distribution chain, the channel leader is engaging in the unethical practice of
Back
coercion.
6.
FLASHCARD QUESTION
Front
One reason a channel of distribution that has strong leadership is often able to avoid conflict within the channel is because the leader has the
Back
authority to demand cooperation.
7.
FLASHCARD QUESTION
Front
Which of the following is an example of an affinity partnership: A restaurant gives discounts to those who join its rewards program. An airline offers frequent flyer miles to travelers. A credit card company offers cards with sports teams' logos. A bank pays to have its name on a local concert venue.
Back
A credit card company offers cards with sports teams' logos.
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