8th Grade Final Exam Review

Front

Sorting customers by their physical and social characteristics is called ______ segmentation.

Back

demographic

Front

Social lifestyles of a target market.

Back

Psychographics

Front

Which option below is an example of a psychographics? Gender, Attitudes, Location, Customer Loyalty

Back

Attitudes

Front

Segmenting the market based on where people live.

Back

Geographics

Front

Segmenting the market based on product related behavior.

Back

Behavioral

Front

The target market is a male, 35-45, annual income of $60,000. Which one shows how this target market is described?

Back

Demographics

Front

What is a Brand Identity?

Back

Your brand identity is how your audience perceives you.

Front

Logo is...

Back

a symbol made up of text and images that identifies a business

Front

A good time to use decorative fonts is to gain ____________.

Back

attention

Front

There are some fonts that are considered outdated and unprofessional.

Back

True