Mastering Headlines and Engaging Copy

Front

What is the primary purpose of a headline in an article?

Back

To grab the reader's attention

Front

Which of the following is a characteristic of a catchy headline? It is very long and detailed, It uses complex vocabulary, It is concise and intriguing, It includes every detail of the article

Back

It is concise and intriguing

Front

Why are sub headlines important in an article?

Back

They provide additional context and details

Front

Which of the following is NOT an element of effective headlines? Clarity, Relevance, Brevity

Back

Ambiguity

Front

What is one way to make a headline more engaging? Options: Use passive voice, Use numbers or lists, Use technical jargon, Make it very vague

Back

Use numbers or lists

Front

What role does engaging copy play in an article?

Back

It keeps the reader interested

Front

Which of the following is a technique for analyzing news headlines? Ignoring the context, Identifying the main idea, Focusing only on the adjectives, Reading only the first word

Back

Identifying the main idea

Front

What is a common mistake when crafting attention-grabbing titles?

Back

Making them misleading

Front

Which of the following best describes the relationship between headlines and sub headlines?
Sub headlines contradict the headlines,
Sub headlines support and expand on the headlines,
Sub headlines are more important than headlines,
Sub headlines are unrelated to headlines

Back

Sub headlines support and expand on the headlines

Front

What is an effective way to start an engaging copy?

Back

With a question