Ethos Logos Pathos Card Sort

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

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Example of Ethos in a statement?

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"I have a PhD in psychology, so I understand the effects of stress on mental health."

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Example of Logos in a statement?

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"Studies show that students who study for at least two hours a day score higher on tests."

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Example of Pathos in a statement?

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"Imagine the joy on your child's face when they see you at their graduation."

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How does Ethos enhance an argument?

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Ethos enhances an argument by establishing the speaker's credibility, making the audience more likely to trust their message.

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How does Logos enhance an argument?

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Logos enhances an argument by providing logical reasoning and evidence, making the argument more convincing.

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How does Pathos enhance an argument?

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Pathos enhances an argument by connecting with the audience's emotions, making the message more relatable and impactful.

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What is a common use of Ethos in advertising?

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Using a celebrity or expert to endorse a product, suggesting that their credibility will influence consumer trust.