Product/Service Management Unit Test

Front

Product/Service management is a marketing function that involves obtaining, developing, maintaining, and improving a product.

Back

true

Front

A good or service

Back

product

Front

A good is

Back

tangible

Front

Companies do not have to keep the customer's point of view in mind.

Back

false

Front

Part of product/service management is making sure that the business will get a return on its investment in a product and will make a profit.

Back

true

Front

The Golden Arches, the Apple, the Panther are all types of

Back

corporate branding

Front

When Kate selects a name and obtains a web address for her new catering business, she needs to make sure that the name of the business has which characteristic?

Back

unique and available

Front

Can any brand name be selected and used by a business?

Back

No, the name must be legally available for use.

Front

One way a national business chain can make sure that customers will remember its name is to develop what kind of brand name?

Back

one that is easy to read and pronounce

Front

Which is a characteristic of a pure service?

Back

does not include a tangible product