Marketing 1 Semester 1 Common Assessment

Front

What is the primary goal of marketing?

Back

Create value for customers to attract and retain them

Front

What are the classic four P’s of marketing?

Back

Product, Place, Price, Promotion

Front

What are the four P’s of marketing known as?

Back

Marketing Mix

Front

What aspect of the marketing mix describes a company’s strategy to inform, persuade, and remind customers about its brand?

Back

Promotion

Front

Coca-Cola is set to launch a new flavored beverage. Company executives are determining how much to charge for this product. They are determining which one of the four Ps?

Back

Price

Front

The Tempe Potteryware company decided to sell its coffee mugs in local coffee shops. What type of marketing decision was this?

Back

Place

Front

What are the processes and methods used to gather information, analyze it, and report findings related to marketing goods and services called?

Back

Market research

Front

This is anything that could be a physical good or intangible service offered by a business to satisfy needs.

Back

Product

Front

What are the functions of marketing?

Back

Distribution, Selling, Marketing information management.

Front

Balancing value and satisfaction for the customer is part of which element of marketing?

Back

Price