Ethos Pathos Logos

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What is Ethos?

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Ethos is a method of persuasion that relies on the credibility or character of the speaker or source. It aims to convince the audience by establishing trust.

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What is Pathos?

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Pathos is a method of persuasion that appeals to the audience's emotions and feelings. It seeks to evoke an emotional response to persuade.

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What is Logos?

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Logos is a method of persuasion that uses logical reasoning and facts to convince the audience. It relies on evidence and rational arguments.

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Example of Ethos:

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A professional golfer like Tiger Woods endorsing Nike is an example of ethos, as it relies on his credibility and authority in sports.

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Example of Pathos:

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A campaign urging people to donate to starving children by appealing to their emotions is an example of pathos.

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Example of Logos:

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A presentation that uses statistics and data to show the benefits of recycling is an example of logos.

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How does Ethos build trust?

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Ethos builds trust by demonstrating the speaker's expertise, experience, or moral character, making the audience more likely to believe them.

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How does Pathos influence decisions?

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Pathos influences decisions by connecting with the audience's emotions, making them feel empathy, guilt, or inspiration.

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How does Logos support arguments?

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Logos supports arguments by providing logical reasoning, facts, and evidence that the audience can analyze and understand.

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What type of appeal is used in the statement: 'Ms. Crisp has taught here for years. Go to her if you have questions about Centennial.'?

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This statement uses Ethos, as it relies on Ms. Crisp's experience and credibility.