Air Jordans: Demanding the Brand Vocabulary

Front

What is a logo?

Back

A symbol or image used to identify a company.

Tags

CCSS.RI.4.10

CCSS.RI.3.10

CCSS.RI.5.10

CCSS.RI.6.4

CCSS.RI.7.4

Front

What does controversy mean?

Back

An argument that involves a big group of people who disagree strongly about something.

Tags

CCSS.L.3.4D

CCSS.L.2.4E

CCSS.L.6.4C

CCSS.L.7.4C

CCSS.L.8.4C

Front

What is the logo of Air Jordans?

Back

A picture of a basketball player jumping, easy to spot on the shoes.

Front

What is demand?

Back

The desire to purchase things at a certain time and for a certain price.

Tags

CCSS.RI.4.10

CCSS.RI.3.10

CCSS.RI.5.10

CCSS.RI.6.4

CCSS.RI.7.4

Front

What are endorsements?

Back

Support or approval from a famous person to promote a product.

Tags

CCSS.RI.4.10

CCSS.RI.5.10

CCSS.RI.3.10

CCSS.RI.6.4

CCSS.RI.7.4

Front

What is apparel?

Back

Clothing or garments.

Tags

CCSS.L.4.6

CCSS.L.3.6

CCSS.L.1.6

CCSS.L.K.5A

Front

What does launch mean in marketing?

Back

To introduce a new product to the market.

Tags

CCSS.RI.4.10

CCSS.RI.3.10

CCSS.RI.5.10

CCSS.RI.6.4

CCSS.RI.7.4

Front

What are royalties?

Back

Payments made to the owner of a product for the use of their brand or idea.

Tags

CCSS.RI.4.4

CCSS.L.4.6

CCSS.W.4.2D

CCSS.W.5.2D

CCSS.RI.3.4

Front

Who is Michael Jordan?

Back

A famous basketball player known for his endorsements and the Air Jordan brand.

Front

What is a brand?

Back

A name, term, design, or symbol that identifies a seller's products.

Tags

CCSS.RI.4.10

CCSS.RI.3.10

CCSS.RI.5.10

CCSS.RI.6.4

CCSS.RI.7.4