BRANDS

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What is a brand?

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A brand is a name, term, design, symbol, or any other feature that distinguishes one seller's product from those of others.

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What is a logo?

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A logo is a graphic mark or emblem used to promote public identification and recognition of a brand.

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What does the term 'brand recognition' mean?

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Brand recognition is the extent to which consumers can identify a brand by its attributes.

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What is the purpose of branding?

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The purpose of branding is to create a unique identity for a product or service that sets it apart from competitors.

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What is a trademark?

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A trademark is a legally registered symbol, word, or words representing a company or product.

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What is brand loyalty?

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Brand loyalty is the tendency of consumers to continue buying the same brand of goods rather than competing brands.

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What is a slogan?

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A slogan is a short and memorable phrase used in advertising to convey the essence of a brand.

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What is the difference between a product and a brand?

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A product is an item that is sold, while a brand is the identity and image associated with that product.

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What is a brand ambassador?

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A brand ambassador is a person who promotes a brand and its products, often through social media or public appearances.

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What is the significance of color in branding?

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Colors in branding can evoke emotions and influence consumer perceptions and behaviors.