Advertising Terminology

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Appealing

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Describes something that draws people's attention in a positive way.

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Body Copy

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Refers to the main text or written content in an advertisement.

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Advertise/Publicize

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Means "to make something known or promote it to the public."

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Slogan

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A short, memorable phrase that represents a brand or product.

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Celebrity

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A person who appears in advertisements because they're famous.

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Memorable

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Means "easy to remember."

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Billboard

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The term for a large outdoor advertising sign.

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To convince someone to do something

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Persuade

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A company's identifying symbol or design

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Company logo

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Describes something that makes you want to know more

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Intriguing