Ethos Pathos Logos

Front

What is Ethos?

Back

Ethos is a method of persuasion that relies on the credibility and authority of the speaker or source to convince the audience.

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What is Pathos?

Back

Pathos is a method of persuasion that appeals to the audience's emotions and feelings.

Front

What is Logos?

Back

Logos is a method of persuasion that uses logic, facts, statistics, and data to convince the audience.

Front

Give an example of Ethos in advertising.

Back

An example of Ethos is a celebrity endorsement, such as Tiger Woods endorsing Nike.

Front

Give an example of Pathos in a speech.

Back

An example of Pathos is a charity appeal that tells a touching story to evoke sympathy and compassion.

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Give an example of Logos in a presentation.

Back

An example of Logos is presenting data that shows a 32oz bottle of Tide can wash 32 loads of laundry.

Front

How does Ethos build trust with the audience?

Back

Ethos builds trust by demonstrating the speaker's credibility, expertise, and moral character.

Front

Why is Pathos important in persuasion?

Back

Pathos is important because it connects with the audience on an emotional level, making the message more relatable and impactful.

Front

What types of evidence are used in Logos?

Back

Logos uses evidence such as statistics, research findings, logical reasoning, and factual information.

Front

What role does the audience's perception play in Ethos?

Back

The audience's perception of the speaker's credibility directly influences the effectiveness of Ethos in persuasion.