Marketing Final Practice Exam

Front

Richard's shopping involvement is an example of ____.

Back

showrooming

Front

Maria sees a leather coat in a department store and purchases it immediately even though it is expensive. Before purchasing, she experiences inner tension that she may be able to purchase the same coat for a lesser price in another store. This inner tension is an example of ____.

Back

cognitive dissonance

Front

Learning to differentiate among similar products is known as ____.

Back

stimulus discrimination

Front

Selma wants to buy a budget smartphone with good features. However, she cannot decide which one to buy. She asks her coworkers for their advice. In this scenario, Selma's buying decision is likely to be influenced by a(n) ____.

Back

aspirational reference group

Front

A ____ is referred to as the driving force that causes a person to take action to satisfy specific needs.

Back

motive

Front

The ____ is the way an individual would like to be perceived.

Back

ideal self-image

Front

Which of the following is an individual fact or unique to consumers that influences their buying decisions?
external stimulus,
social class,
subculture,
lifestyle

Back

lifestyle

Front

Stanley purchased the pen based on ____.

Back

perceived value

Front

____ are individuals who influence consumer buying decisions and are often the most informed, plugged-in, and vocal members of society.

Back

Opinion Leaders

Front

A(n) ____ is a group of people who are considered nearly equal in status or community esteem, who regularly socialize among themselves, and who share behavioral norms.

Back

ethnic group