Ethos Pathos Logos

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What is Ethos?

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Ethos is a method of persuasion that relies on the credibility or character of the speaker or writer. It aims to convince the audience of the trustworthiness of the source.

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What is Pathos?

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Pathos is a method of persuasion that appeals to the audience's emotions and feelings. It seeks to evoke an emotional response to persuade.

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What is Logos?

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Logos is a method of persuasion that uses logical reasoning, facts, statistics, and data to convince the audience.

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Example of Ethos in advertising?

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A celebrity endorsement, such as Michael Jordan promoting Air Jordans, uses ethos by leveraging the credibility of the celebrity.

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Example of Pathos in advertising?

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An advertisement showing a sad animal in a shelter to evoke sympathy and encourage donations uses pathos.

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Example of Logos in advertising?

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An ad that states '9 out of 10 dentists recommend this toothpaste' uses logos by providing statistical evidence.

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How does Ethos build trust?

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Ethos builds trust by demonstrating the speaker's expertise, experience, or moral character, making the audience more likely to believe them.

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How does Pathos influence decision-making?

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Pathos influences decision-making by appealing to the audience's emotions, making them feel a certain way that can lead to action.

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How does Logos enhance arguments?

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Logos enhances arguments by providing clear, logical reasoning and evidence that supports the claims being made.

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What is the role of credibility in Ethos?

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Credibility in ethos is crucial as it determines how much the audience trusts the speaker or writer, affecting their persuasion.