Visual Elements in Text

Front

Purpose of Colour in Text

Back

To be eye-catching and stand out to get the reader’s attention. It can suggest different ideas, e.g., red could represent love or anger, whereas green could represent environment/recycling.

Front

Role of Headlines

Back

Highlight the subject of the text. Certain styles of font may be chosen to grab the reader's attention or link to the main message of the text.

Front

Function of Sub-headings

Back

Used to divide the text into easily identifiable sections and highlight the main point of the text.

Front

Purpose of Images

Back

Designed to be eye-catching and memorable. Consider what is in the image, how it links to the text/message, what is in the foreground/background and why, and what camera angles suggest.

Front

Use of Charts/Diagrams

Back

Make important factual information easier to follow and grab the reader’s attention.

Front

Function of Logos

Back

Grab attention and promote the company.