Ethos Pathos Logos Flashcard Practice

Front

What is Ethos?

Back

Ethos is an argumentative strategy that relies on the credibility or character of the speaker or writer. It aims to persuade the audience by establishing trust and authority.

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What is Pathos?

Back

Pathos is an argumentative strategy that appeals to the audience's emotions. It aims to evoke feelings such as sympathy, anger, or happiness to persuade.

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What is Logos?

Back

Logos is an argumentative strategy that uses logic and reason. It relies on facts, statistics, and logical arguments to persuade the audience.

Front

Give an example of Ethos in advertising.

Back

An advertisement featuring a well-known doctor endorsing a medicine uses ethos by leveraging the doctor's credibility.

Front

Give an example of Pathos in advertising.

Back

An advertisement showing a sad puppy in a shelter aims to evoke feelings of compassion and encourages viewers to adopt pets.

Front

Give an example of Logos in advertising.

Back

An advertisement that states '9 out of 10 dentists recommend this toothpaste' uses logos by providing a statistic to support its claim.

Front

How can Ethos be established in a speech?

Back

Ethos can be established by demonstrating expertise, sharing credentials, and building rapport with the audience.

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How can Pathos be effectively used in writing?

Back

Pathos can be effectively used by telling personal stories, using vivid imagery, and appealing to the audience's values and beliefs.

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How can Logos strengthen an argument?

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Logos strengthens an argument by providing clear evidence, logical reasoning, and well-structured points that support the main claim.

Front

What is the importance of Ethos in persuasive writing?

Back

Ethos is important because it helps the audience trust the writer, making them more likely to accept the argument.