Pathos, Ethos, and Logos

Front

What is Pathos?

Back

Pathos is a persuasive technique that appeals to emotions, aiming to evoke feelings in the audience.

Front

What is Ethos?

Back

Ethos is a persuasive technique that establishes credibility and trustworthiness of the speaker or brand.

Front

What is Logos?

Back

Logos is a persuasive technique that uses logic, facts, and evidence to convince the audience.

Front

Give an example of Pathos in advertising.

Back

An advertisement showing a sad puppy to evoke sympathy and encourage donations.

Front

Give an example of Ethos in advertising.

Back

An advertisement featuring a doctor endorsing a health product to build trust.

Front

Give an example of Logos in advertising.

Back

An advertisement that presents statistics about the effectiveness of a product.

Front

What does it mean to appeal to emotions?

Back

To appeal to emotions means to connect with the audience's feelings to persuade them.

Front

Why is Ethos important in advertising?

Back

Ethos is important because it helps the audience trust the message and the brand.

Front

How can Logos be used in a persuasive argument?

Back

Logos can be used by providing clear evidence and logical reasoning to support claims.

Front

What type of persuasive technique is used when showing a happy family using a product?

Back

Pathos, as it appeals to the audience's emotions of happiness and family.