Marketing Mix - 4 P's

Front

A good, service, or idea that is created for the purpose of satisfying a need or a want

Back

Product

Front

The advancement of a product, idea, or point of view through publicity and/or advertising.

Back

Promotion

Front

The product is properly distributed and available in a convenient location at the right time.

Back

Place

Front

What the customer is charged.

Back

Price

Front

The process of communicating the value of a product or service is ______________________.

Back

marketing

Front

A ____________________________________ is A specific group of people with shared characteristics that a business markets its products or services to.

Back

target market

Front

______________________ is the way you advertise your product.

Back

promotion

Front

Where you locate your product is _____________________________.

Back

place

Front

What is not part of the marketing mix (the 4Ps)? Options: Product, Price, Promotion

Back

Person

Front

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

Back

sales promotion