Marketing Flashcard

Front

Why should customers be the focus of marketing efforts?

Back

To meet their needs and wants

Front

What are the components of the marketing mix (4Ps)?

Back

Product, price, place, and promotion

Front

Which of the following is an example of a product? A newspaper advertisement, A smartphone’s features, A sale price for a product, An online store

Back

A smartphone’s features

Front

How does price impact customers?

Back

It influences purchasing decisions.

Front

What is an example of place in the marketing mix?

Back

A product available in a physical store

Front

Which of the following describes promotion?
Options:
Designing a new product
Setting a price for a product
Advertising a product on social media
Selling the product in stores

Back

Advertising a product on social media

Front

What is the ultimate goal of marketing?

Back

To create value for customers

Front

Which of the following is an example of creating customer value? Offering premium features for an affordable price, Limiting product availability to increase demand, Focusing only on production costs, Marketing a product without research

Back

Offering premium features for an affordable price

Front

Why is the marketing mix important?

Back

It helps businesses create a structured plan to meet customer needs.

Front

Which of the following best defines promotion?

Back

Activities that communicate the product’s value to the customer