Audience and Customers Flashcard

Front

What is the primary purpose of identifying the audience for a new cartoon series?

Back

To know what key factors affect viewers’ watching decisions

Front

Factors Mia should consider for target audience in a new cartoon series: Age group, Gender, Geographic region, Favorite color

Back

Favorite color

Front

What is a key benefit of viewer surveys?

Back

They help determine why viewers watch certain cartoons

Front

What was a significant change in the marketing strategy of a cartoon network that Rohan noticed?

Back

Using humorous TV ads to attract younger viewers

Front

Which marketing channel is NOT mentioned as being used by SpongeBob SquarePants? Options: Instagram, LinkedIn, Facebook, YouTube.

Back

LinkedIn

Front

What is the main goal of using AI targeting in a marketing strategy for a new cartoon series?

Back

To personalize marketing efforts

Front

What is the significance of 'real-time advertising' as used by cartoon networks in a marketing class discussion led by James?

Back

It allows for immediate customer feedback

Front

What is a key element of a cartoon's online appearance?

Back

Website design

Front

In the cartoon character's journey, what stage is Bugs Bunny at if he has interacted with other characters but not entered the main storyline? Options: Awareness, Loyalty, Consideration, Decision

Back

Awareness

Front

What is the role of 'reach' in Abigail's strategy for promoting her cartoon?

Back

To expand the audience size