Front

What is the primary reason companies can sell their products for more than they cost to produce?

Back

Added value

Answer explanation

Companies can sell products for more than production costs primarily due to added value. This refers to the enhancements or features that increase a product's appeal, allowing companies to charge higher prices.

Front

Method of adding value demonstrated by pre-packaging watermelon in a ready-to-eat format.

Back

Convenience

Answer explanation

Pre-packaging watermelon in a ready-to-eat format enhances convenience for consumers, allowing them to enjoy the fruit without the need for preparation. This method focuses on making the product easier to access and consume.

Front

How does branding add value to a product?

Back

By creating a well-recognised and trusted image

Answer explanation

Branding adds value by creating a well-recognised and trusted image, which enhances customer loyalty and perceived quality, making consumers more likely to choose that product over competitors.

Front

Why might customers be willing to pay more for Nike trainers compared to unbranded trainers?

Back

Nike trainers have a strong brand association

Answer explanation

Customers are willing to pay more for Nike trainers because they have a strong brand association, which conveys quality, status, and trust, unlike unbranded trainers that lack this recognition.

Front

What is one reason Marks & Spencer can charge more for their food compared to Aldi?

Back

Higher quality perception

Answer explanation

Marks & Spencer can charge more for their food due to a higher quality perception among consumers. This perception is built on their brand reputation and product offerings, which are often seen as superior to those of Aldi.

Front

How does Gymshark add value to their clothing products?

Back

By using unique designs and features

Answer explanation

Gymshark adds value to their clothing products by using unique designs and features, which differentiate them from competitors and appeal to their target market, rather than focusing solely on price or imitation.

Front

What is a unique selling point (USP)?

Back

A feature that differentiates a product from competitors

Answer explanation

A unique selling point (USP) is a feature that differentiates a product from competitors, making it stand out in the market. This is crucial for attracting customers and establishing brand identity.

Front

How did Lush add value to their products in the cosmetics market?

Back

By having a strong ethical stance

Answer explanation

Lush adds value to their products by having a strong ethical stance, focusing on sustainability, cruelty-free practices, and using natural ingredients, which resonate with consumers seeking responsible choices in cosmetics.

Front

Which of the following is NOT a method of adding value mentioned in the prompt? Convenience, Branding, Advertising, Design

Back

Advertising

Answer explanation

Advertising is primarily a promotional tool, while convenience, branding, and design are direct methods of adding value to a product or service. Therefore, advertising is the correct choice as it does not directly add value.

Front

What is the overall benefit of adding value to products and services for a business?

Back

It incentivises customers to make purchases and increases revenue

Answer explanation

Adding value to products and services incentivises customers to make purchases, leading to increased revenue. This is crucial for business growth and sustainability.