Market Segmentation

Front

A ________ analysis is based on a customers changes in attitudes, lifestyles, and opinions.

Back

Social-Cultural (Psychographics)

Front

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

Back

Geographic

Front

___________ is based on the way a customer use the product.

Back

Behavioral

Front

__________ are used to identify customers with similar wants and needs.

Back

Market Segmentations Methods

Front

A customer's interest in playing basketball can help a marketer determine his/her ______.

Back

Psychographic criteria

Front

Chad has an interest in partying every weekend; this can help a marketer determine his ______.

Back

Psychographic criteria

Front

Knowing a customers family size can not help determine the demographics of the target market.

Back

FALSE

Front

Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

Back

Behavioral

Front

Africa-American, Asian, Hispanic, Caucasian are fall into the __________ category which helps determine how to market a product in a region.

Back

Ethnic Background

Front

Knowing the income of a potential customer can help you determine products' __________.

Back

Pricing