IB Rhetorical Devices and Techniques

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ethos

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When a writer tries to persuade the audience to respect and believe them based on their credibility and self-presentation.

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pathos

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When a writer appeals to the audience's emotions to persuade them.

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logos

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When a writer uses statistics, facts, and reasoning to persuade the audience.

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evidence

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Supporting material for an argument, including anecdotal, expert opinion, and statistical evidence.

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syntax

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The arrangement of words to form phrases, clauses, and sentences, affecting how a reader perceives the writing.

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repetition

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Reinforcing a message by repeating words, phrases, or sentences.

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cumulation

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Using many similar words in a short space to add weight to an idea.

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alliteration

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Repetition of the first sound in consecutive words to draw attention.

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anaphora

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Repetition of a word or phrase at the beginning of sentences.

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epistrophe

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Repetition of a word or phrase at the end of successive clauses or sentences.