ESB Domain 2

ESB Domain 2

Assessment

Flashcard

Other

9th - 12th Grade

Practice Problem

Hard

Created by

Barrinesha Washington

FREE Resource

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50 questions

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1.

FLASHCARD QUESTION

Front

Value Proposition

Back

A statement that explains to customers why they should do business with a company

2.

FLASHCARD QUESTION

Front

If a company spends $50,000 on marketing and $5,000 on sales and they gain 500 customers, what is their Customer Acquisition Cost?

Back

$110

3.

FLASHCARD QUESTION

Front

If a company spends $10,000 on sales and $90,000 on marketing and they gain 10,000 customers, what is their Customer Acquisition Cost?

Back

$10

4.

FLASHCARD QUESTION

Front

What does SEO stand for?

Back

Search Engine Optimization

5.

FLASHCARD QUESTION

Front

What is SEO marketing?

Back

marketing that uses specified technical elements to ensure the search engine crawler (google) places their company or product in the top search results

6.

FLASHCARD QUESTION

Front

The four segments of data are:

Back

Behavioral, Geographic, Demographic, Psychographic

7.

FLASHCARD QUESTION

Front

Behavioral Data is collected by:

Back

observing customers' behaviors to understand their buying habits and needs

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