Branding Products Flashcard

Front

Why is developing a brand identity important for a company?

Back

It influences customer purchasing behaviors

Front

What is a brand?

Back

A name, term, design, symbol, or combination that identifies a business, product, or service

Front

Why is branding important?

Back

It sets a business apart from its competitors

Front

How does branding help consumers in relation to products?

Back

It helps them identify products and distinguish them from competitor products.

Front

What does a company's brand suggest about its products?

Back

The product's benefits, features, and/or qualities.

Front

What is one of the roles of a company's brand?

Back

To create a personality for products

Front

How does a brand help a company in terms of public perception?

Back

It represents who the company is and how it wants to be perceived.

Front

What can a strong brand help drive for a company?

Back

New business and loyal customers

Front

What theme did Old Spice use to market its products? Options: Space exploration, Nautical and sailing ship, Jungle adventure, Mountain climbing

Back

Nautical and sailing ship

Front

What was Old Spice's biggest challenge according to the text?

Back

Staying relevant to a younger generation