Qualitative vs Quantitative Research

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What are the two broad categories of research methodology?

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Qualitative and Quantitative research.

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What is qualitative research concerned with?

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Non-statistical methods of inquiry and analysis of social phenomena.

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What type of process does qualitative research draw on?

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An inductive process.

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What are some common methods of qualitative data collection?

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Interviews, observations, videotapes, case studies, focus groups.

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What is the sample size typically like in qualitative research?

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Usually small and purposively selected.

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What does qualitative research seek to answer?

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Questions about why and how people behave.

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What is the primary purpose of qualitative research?

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To provide in-depth information about human behavior.

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What is quantitative research?

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Explaining phenomena by collecting numerical data analyzed using statistical methods.

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What is the purpose of quantitative research?

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To quantify the problem by generating numerical data or data that can be transformed into usable statistics.

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What are some methods of quantitative data collection?

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Surveys (online, paper, mobile), face-to-face interviews, telephone interviews, longitudinal studies.