Marketing 2 Unit 1

Flashcard
•
Business
•
KG
•
Easy
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36 questions
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1.
FLASHCARD QUESTION
Front
Marketers plan where they need to go and how to get there efficiently in order to
Back
achieve satisfying connections.
2.
FLASHCARD QUESTION
Front
For the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, which of the following is the goal:
Back
Improving this year’s customer satisfaction by 7% over last year’s ratings
3.
FLASHCARD QUESTION
Front
Of the following, which is a strategy for the goal of increasing this year’s website sales by 9% over last year’s sales? Printing the web address on company business cards, Including the web address in advertising, Letting people know the web address, Putting the web address on company vehicles
Back
Letting people know the web address
4.
FLASHCARD QUESTION
Front
Which of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this year’s customer service by 15% over last year’s: Scheduling customer-service training dates, Improving the customer waiting area, Increasing customer benefits, Offering customers a payment plan
Back
Scheduling customer-service training dates
5.
FLASHCARD QUESTION
Front
A goal can be evaluated to determine its
Back
success.
6.
FLASHCARD QUESTION
Front
Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that is
Back
efficient.
7.
FLASHCARD QUESTION
Front
Which of the following is an important characteristic of marketing tactics: The tactics should support the marketing mix. The tactics should line up with marketing strategies. The tactics should focus on customers. The tactics should bring in enough money.
Back
The tactics should line up with marketing strategies.
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