Ch 3 - Research

Front

What is another term for survey research? Options: questionnaire, inquiry, fill-in-the-blank, question-and-answer

Back

questionnaire

Front

Which of the following is one of the most common types of communication research? Options: questionnaire, inquiry, fill-in-the-blank, question-and-answer

Back

questionnaire

Front

What do surveys give you information about? Options: entire population at one point in time, entire population in the future, certain group in the future, certain group at one point in time

Back

certain group at one point in time

Front

What term describes conducting a study to collect data using a questionnaire?

Back

survey

Front

What type of answers do close-ended questions not include? Options: true/false, multiple choice, ranking, essay

Back

essay

Front

An effective questionnaire should have good questions and what else?

Back

be pleasing to the eye

Front

What guides researches when coding?

Back

coding sheet

Front

An effective questionnaire requests what type of information at the beginning or end? Options: psychographic, demographic, geographic, biographic

Back

demographic

Front

An effective questionnaire should be limited to how many pages in length?

Back

1

Front

An effective questionnaire should only include how many specific questions? Options: 1-5, 5-10, 10-15, 15-20

Back

10-15