Front

To prove incorrect or false; to discredit or disprove

Back

Refute

Front

Information that can be proven or verified as true

Back

Fact

Front

Justify the claim by answering the question WHY?

Back

Reason

Front

The overall position or viewpoint that the author/speaker is trying to prove

Back

Claim

Front

The use of emotional, ethical, and logical arguments to persuade in writing/speaking

Back

Rhetorical appeals

Front

Specific facts, details, or examples that support/prove the reasons

Back

Evidence

Front

A point of view in which the writer/speaker is prejudiced toward one side

Back

Bias

Front

To show or establish the truth of something

Back

Prove

Front

The art of using language in writing/speaking effectively to persuade

Back

Rhetoric

Front

The intended target group for a message

Back

Audience