Chapter 16: Consumer Studies

Front

What are the factors that influence consumer choices?

Back

Income, personal preferences, advertising, marketing, packaging, values, and other people.

Front

What are some types of retail outlets?

Back

Retail outlets include auctions, street markets, mail-order shopping, and online shopping.

Front

What is retail psychology?

Back

Retail psychology is the study of consumers and the factors that influence how they spend.

Front

What are some merchandising techniques used in retail psychology?

Back

Shop layout, background music, in-store smells, product placement, shelf position, pricing, food samples, and loyalty schemes.

Front

What are the advantages of online shopping?

Back

Consumers can purchase goods at any time and have them delivered to their home.

Front

What are consumer expectations in retail?

Back

Good quality products at reasonable prices, friendly staff, high standards of hygiene, and well-stocked shelves.

Front

What are some changes in shopping patterns?

Back

Environmental awareness, tradition, and time availability.

Front

What are the types of consumer research?

Back

Consumer research includes surveys, focus groups, and observational studies.

Front

What are the benefits of consumer research for retailers and consumers?

Back

Helps retailers understand consumer needs and improve products; helps consumers make informed choices.

Front

What are some sources of consumer information?

Back

Magazines, newspapers, TV and radio programs, websites, salespeople, showrooms, exhibitions, advertising, and word of mouth.