Design and Branding Concepts

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Brand Identity

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The visible elements of a brand (such as colors, design, and logo) that identify and distinguish it from other brands. It includes everything that conveys the company’s image and message.

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Logo

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A graphic symbol or emblem representing a brand or company. It’s typically unique and designed to be easily recognizable.

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Visual Hierarchy

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The arrangement of design elements in a way that guides the viewer’s eye and prioritizes the most important information, often achieved through size, color, and placement.

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Vector Image

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A type of image made up of paths defined by mathematical equations, which means it can be scaled to any size without losing quality. Common formats include SVG and EPS.

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Raster Image

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A type of image made up of pixels, where scaling can reduce image quality. Common formats include JPEG, PNG, and GIF.

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Brand Guidelines

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A set of rules and instructions on how to use a brand's visual elements (logo, colors, fonts, etc.) to ensure consistency in branding across all materials.

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Consistency

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The practice of using the same design elements (colors, fonts, logos, etc.) throughout a website to create a cohesive and recognizable brand identity.

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Iconography

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The use of icons (simple visual symbols) to represent actions, categories, or features. It's crucial for intuitive design, especially in UI elements.

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Primary Colors

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The three basic colors—red, blue, and yellow—that cannot be created by mixing other colors. They serve as the foundation for creating all other colors.

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Secondary Colors

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Colors created by mixing two primary colors. These are green (blue + yellow), orange (red + yellow), and purple (red + blue).