
Design and Branding Concepts
Flashcard
•
Design
•
9th Grade
•
Practice Problem
•
Easy
Crystal Richardson
Used 2+ times
FREE Resource
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29 questions
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1.
FLASHCARD QUESTION
Front
Brand Identity
Back
The visible elements of a brand (such as colors, design, and logo) that identify and distinguish it from other brands. It includes everything that conveys the company’s image and message.
2.
FLASHCARD QUESTION
Front
Logo
Back
A graphic symbol or emblem representing a brand or company. It’s typically unique and designed to be easily recognizable.
3.
FLASHCARD QUESTION
Front
Visual Hierarchy
Back
The arrangement of design elements in a way that guides the viewer’s eye and prioritizes the most important information, often achieved through size, color, and placement.
4.
FLASHCARD QUESTION
Front
Vector Image
Back
A type of image made up of paths defined by mathematical equations, which means it can be scaled to any size without losing quality. Common formats include SVG and EPS.
5.
FLASHCARD QUESTION
Front
Raster Image
Back
A type of image made up of pixels, where scaling can reduce image quality. Common formats include JPEG, PNG, and GIF.
6.
FLASHCARD QUESTION
Front
Brand Guidelines
Back
A set of rules and instructions on how to use a brand's visual elements (logo, colors, fonts, etc.) to ensure consistency in branding across all materials.
7.
FLASHCARD QUESTION
Front
Consistency
Back
The practice of using the same design elements (colors, fonts, logos, etc.) throughout a website to create a cohesive and recognizable brand identity.
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