Essential Marketing Concepts

Front

4 Ps of Marketing

Back

Product, Price, Place, Promotion

Front

Market Segmentation

Back

Dividing a market into distinct groups

Front

Target Market

Back

Specific group aimed by marketing efforts

Front

Branding

Back

Creating a unique image for a product

Front

Consumer Behavior

Back

Study of how people buy and use products

Front

SWOT Analysis

Back

Strengths, Weaknesses, Opportunities, Threats

Front

Digital Marketing

Back

Promoting products via digital channels

Front

Market Research

Back

Gathering information about consumers' needs

Front

Value Proposition

Back

Unique value a product offers to customers

Front

Customer Relationship Management

Back

Managing a company's interactions with customers