Pathos, Ethos, and Logos

Front

What is Pathos?

Back

Pathos is a persuasive technique that appeals to emotions.

Front

What does Ethos mean?

Back

Ethos is a persuasive technique that establishes credibility and trustworthiness.

Front

What is Logos?

Back

Logos is a persuasive technique that uses logic and facts to persuade.

Front

Give an example of Pathos in advertising.

Back

An advertisement showing a sad puppy to evoke sympathy.

Front

How does Ethos work in advertising?

Back

It makes the audience trust the brand by showing it as reliable.

Front

What type of appeal is used when showing statistics in an ad?

Back

Logos, because it uses facts and logic.

Front

What is an example of using Pathos in a story?

Back

A story about a child overcoming challenges to inspire others.

Front

Why is Ethos important in persuasive writing?

Back

It helps the audience believe the writer's message.

Front

What kind of appeal is used when a celebrity endorses a product?

Back

Ethos, because it relies on the celebrity's credibility.

Front

What does it mean to appeal to someone's emotions?

Back

It means to connect with their feelings to persuade them.