Print Media Essentials

Front

Brochure

Back

A type of small magazine, informative, promotional, supported pictures

Front

Leaflet

Back

Single sheet, a piece of paper,advertising, distribution

Front

Banner

Back

Large format, visual, attention-grabbing, a long piece of cloth

Front

Pamphlet

Back

A thin book, informative, education, opinion about something

Front

Brochure Purpose

Back

Marketing, detailed information

Front

Leaflet Use

Back

Mass distribution, quick read

Front

Banner Placement

Back

Outdoor, events, exhibitions

Front

Pamphlet Content

Back

Text-heavy, detailed

Front

Brochure Design

Back

Professional, branded

Front

Leaflet Size

Back

Compact, easy to handle