SMS Review - Deck 1

Front

A game development company ask the players for ideas and scenarios for the new game. What stage of social community building is this?

Back

Leverage

Front

A small business is selling widgets. A recent customer is enthusiastic about their social media network. What kind of social media communication is this?

Back

Owned Communication

Front

What would help a mid-sized technical company choose the best platform to increase sales and revenue through social media? Options: Identify the most common characteristics of their followers and select the platform that best targets them. Compare the advertising rates of multiple platforms and choose the least expensive one. Consolidate the multiple platforms, by migrating users into one network. Select the best possible graphic designer to create eye-catching, compelling advertisements.

Back

Identify the most common characteristics of their followers and select the platform that best targets them.

Front

Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?

Back

Theft of intellectual property and cybercrime.

Front

What information do you need to calculate the cost-per-click of the campaign? Options: Total budget amount, pay-per-click fee and total clicks made. E-commerce site listing fees. Website development costs and pay-per-click fees. Employee compensation, cost of goods sold and pay-per-click fee. Graphic design cost, membership fee, pay-per-click fee and total clicks made.

Back

Total budget amount, pay-per-click fee and total clicks made.

Front

Which of the following is the chief disadvantage to using social media?

Back

In a crisis situation, a company's reputation can be damaged quickly.

Front

What type of social media report would be the most appropriate for Jonathan's presentation about the marketing team's social media campaigns?

Back

Campaign

Front

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

Back

Click-through Rates

Front

What stages require assigning probability levels to threats? Options: Monitor and Revise, Assess and Evaluate, Identify and Resolve, Manage and Mitigate

Back

Identify and Resolve

Front

In order to be considered as part of a brand's primary audience, a persona must be: someone who is interested in the product, needs the product and is able to afford the product.

Back

someone who is interested in the product, needs the product and is able to afford the product.