Client stories

Front

Expl of communication for different audiences:

WasSix Creative

doTERRA influencer campaign

3 distinct audiences

1. internal - stakeholders/team

2. potential customers

3. customers - influencers

Back

Internal = clear instructional comm.

Email & slack.

Potential customers = persuasive language. ads, pitch webinar copy

Customers = guidance,

onboarding guide, training

Front

Ex of work that improved engagement or understanding

SEO.Com Google+ E-Guide

Filled gap with timing

Generate high media shares

Back

Target: Businesses needed to set up google+ business accounts

E-book: step-by-step instructions, optimization strategies, and practical insights to help small businesses improve their SEO rankings and establish a strong presence on Google+.

Front

Press Release

Two Man Movers

Back

Press release highlighting moving program where families could apply and owner would choose one of the applications to move for free.

Front

Exmpl Industry Regulations,

Compliance Teams

(compliance-heavy environments)

Nelson Labs

Merit Sensors

wassix - doTERRA

Heatcon

Back

Nelson Labs & Merit Sensors, I created marketing content that aligned with industry regulations and compliance standards and includes subject matter expert review cycle.

doTERRA - marketing content and then training all new influencers who signed up from campaign on brand guidelines, compliance guidelines

Heatcon - aerospace compliance guidelines, all research-backed materials—including infographics and written content—were accurate, factual, and met industry standards

Front

Lean procedures & Training materials

Michelle Rognon Creative/Gravitate

High-volume content production process

(5,000 - 1,500 blog articles a mo)

hired on subcontractors

Cut revision requests by __%

Back

Initially, the workflow was inefficient, leading to delays and inconsistencies.

Identified bottlenecks by analyzing turnaround times and quality control issues (too many edit revisions)

Developed standardized templates and style guides to ensure consistency and reduce revisions.

Created video-based training and digital onboarding guides for writers and designers to streamline the process.

Implemented a structured content calendar and review process, improving collaboration and cutting revision requests by 33%.

Front

Exmpl of technical/complex to easy to understand

Trove Agency - Medicare Guide

Nelson Lab Infographic

Nature's Sunshine Medical Infographic

doTERRA influencer program

Back

b

Front

Exmpl Information Sharing or

Knowledge Management/Security/Safety measures:

University Professor

Back

Canvas - knowledge management system

FERPA regulations - sensitive student information remains secure

Front

Exmpl managing/organizing large amounts of info:

University Adjunct Professor

Back

at BYU-Idaho, I maintain an extensive library of instructional materials and student records in Canvas, ensuring easy access while maintaining security compliance

Front

Exmpl Cross Functional Teams

WasSix

Gravitate

Back

Multiple departments:

advertising team

SEO agency

PR team

Account manager

Project manager

End Client

(g: my own hired subcontractor

team I managed)

Front

Conflicting feedback from stakeholders:

WasSIX

conflicting feedback from the sales and creative teams

Back

conflicting feedback from the sales and creative teams—

sales wanted highly technical data,

while creative wanted a simplified, visual-heavy presentation.

I resolved this by structuring the report into sections: a data-driven summary for sales and an engaging, visual version for external clients.

This solution satisfied both teams and improved communication alignment.