Rise Up Vocabulary List #1

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Retail

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The process of selling products and/or services to customers to earn a profit.

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Retailer

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a business or person that sells products and/or services to customers

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Customers

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People who purchase goods or services from a business (also called shoppers).

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Products

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Physical goods that are bought and sold (also called merchandise).

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Product Features

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The specific characteristics of a product—they answer the question 'What?'

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Services

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Intangible transactions; cannot be physically owned by the customer.

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Product or Service Benefits

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The advantages that make a certain product or service a good choice for the consumer—they answer the question 'Why?'

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Active Listening

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The practice of hearing and understanding what a speaker is saying out loud and any messages suggested behind the words.

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Open-ended Questions

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Questions that cannot be answered with 'yes' or 'no', and are used to get customers to provide details about what they want or need. Open-ended questions begin with the words who, what, when, where, why, and how.

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Closed-ended Questions

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Questions that aim to get a short or yes/no answer. These are useful to limit the conversation, confirm a specific response, or close the sale. Closed-ended questions often begin with words such as: will, can, may, are, and do.