Front

Employing broad, positive statements to persuade an audience.

Back

Glittering Generality

Front

Creating a false truth so outlandish that it creates no logical argument.

Back

Big Lie

Front

Using people's desire to be consistent with others and changing their opinions to match the group.

(Example: Popular actor endorses unpopular politician to boost their numbers)

Back

Cognitive Dissonance

Front

Encouraging people to think or act in a certain way because others are doing so.

(Example: Everyone is buying this product, so you should too!)

Back

Bandwagon Effect

Front

Using a famous or respected individual to endorse a product or idea.

(Example: A celebrity appearing in a commercial to promote a brand)

Back

Beautiful People

Front

Convincing an audience to question their perception of reality in order to convince them of a false-truth

Back

Gaslighting

Front

Getting other to join your side through convincing them (often through hubris) that their side will win in any circumstance

Back

Inevitable Victory

Front

Inundating the audience with so much information that the listener is intended to get confused or overwhelmed. Typically this is done in a fashion where the audience is not encouraged to speak back or interrupt, so as to continue with the train of true or false statements. Too much stimuli, such as sound or alarming information overall is the key to this technique, and can put the listener into either a passive sedated state or an enrage beyond reason state, either being perfect for arguing against.

Back

Information Overload

Front

Using a hyperbolic argument at the start to work towards your actual intended argument, making it sound a lot more reasonable by comparison.

Back

Latitudes of Acceptance

Front

A public figure, or someone trying to gain favor by doing (or at least being seen doing) actions that are intended to make them seem like a blue-collar worker class individual

Back

Plain Folk