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S2 - Unit 7 Test Review - Marketing Management

S2 - Unit 7 Test Review - Marketing Management

Assessment

Flashcard

Other

9th - 12th Grade

Practice Problem

Easy

Created by

Tia Lancaster

Used 1+ times

FREE Resource

Student preview

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12 questions

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1.

FLASHCARD QUESTION

Front

Dependability is what kind of buying motive?

Back

Rational Buying Motive

2.

FLASHCARD QUESTION

Front

Recognition is what kind of buying motive?

Back

Emotional buying motive

3.

FLASHCARD QUESTION

Front

Location & Appearance of a building is what kind of buying motive?

Back

Patronage buying motive

4.

FLASHCARD QUESTION

Front

Customers who are driven by several different buying motives are?

Back

MIXTURE of buying motives

5.

FLASHCARD QUESTION

Front

Ethical business practices include:

Back

Developing guidelines to help employees make ethical decisions, Sales people ask quality questions, Social responsibility and Transparency

6.

FLASHCARD QUESTION

Front

Unethical Selling practices include:

Back

High pressure closing tactics

Kick backs

Favors

False Advertising

7.

FLASHCARD QUESTION

Front

What does SPIN Selling stand for?

Back

Situation questions

Problem questions

Implication questions

Need-Payoff questions

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