BOY Review

Front

What is the value of implementing the Conversions API?

Back

Increases event matching to reduce the cost per action

Front

Which Meta service can extend an ad campaign to audience on thousands of mobile apps?

Back

Audience Network

Front

When considering Meta technologies to market and sell products, which is one of its greatest values to an owner of a small business?

Back

Large reach for a low cost

Front

What is the primary difference between a business account and a personal account on Instagram?

Back

Insights

Front

What must you first have before you can create a Facebook Business Page?

Back

Facebook Profile

Front

From the highest to the lowest level, what are the structural components of Meta advertising?

Back

Campaign, Ad Sets, Ads

Front

Which of the following roles allows a user to manage an ad account in Meta Ads Manager? Admin or Designer, Designer or Advertiser, Admin or Advertiser, Marketer or Power User

Back

Admin or Advertiser

Front

Which Meta tool should be used to edit images so they fit all ad placements?

Back

Creative Hub

Front

Which Meta technology provides advertising value by enabling a customer service organization to deliver immediate automated responses?

Back

Messenger

Front

A marketing team has a business goal to increase the number of signups for a monthly newsletter. Which ad campaign objective best matches the business goal? Options: Traffic, Engagement, Leads, Awareness

Back

Leads