Attitude Formation and Attitude Change

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Stereotype

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A generalized concept about a group that can help reduce cognitive load when making decisions or judgments. They can be the cause and/or result of biased perceptions and experiences and are frequently the basis of prejudiced attitudes and discriminatory behaviors.

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Just-world phenomenon

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The belief that people get what they deserve so strongly that they rationalize an injustice by naming things a victim might have done to deserve it.

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Out-group homogeneity bias

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The tendency of people to dislike members of groups that they don't identify with.

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Ingroup bias

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The tendency for people to give preferential treatment to others who belong to the same group that they do.

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Ethnocentrism

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Viewing the world from their own perspective and judging others in terms of their group membership.

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Confirmation bias

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Favoring information that confirms your previously existing beliefs.

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Cognitive dissonance

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The mental discomfort that occurs when actions or attitudes conflict.